Pillar guide
Restaurant Direct Ordering Website
How to build a restaurant website that drives direct orders and ranks on search and AI.
Quick answer
A direct ordering website is a branded site that hosts your menu, checkout, and customer accounts without third party marketplace fees.
It is your digital storefront. Search engines and AI tools can surface it to customers who want to order now.
Key benefits
- Branded experience
- SEO and AEO visibility
- Higher conversion rate
- Data ownership
Step by step
- Launch a branded website with ordering built in.
- Optimize title tags, descriptions, and schema.
- Add fast mobile friendly checkout.
- Link it from Google Business and social profiles.
Common questions
Do I need a separate website for online ordering?
No. Your website should include ordering so customers never leave your brand experience.
What pages should a restaurant site include?
Menu, ordering, hours, contact, location, and a clear call to action for ordering.
How do I rank a restaurant website?
Use local SEO, schema markup, fast performance, and consistent NAP details.