Cluster playbook
How to Increase Direct Orders
A tactical playbook to increase direct orders with pricing, promotions, and channel expansion.
Quick answer
Increase direct orders by removing customer fees, improving checkout speed, and promoting your direct link across every channel.
Give customers one easy place to order with transparent pricing, then promote it consistently.
Key benefits
- Higher conversion rate
- Lower commission costs
- Better customer retention
- Stronger brand loyalty
Step by step
- Link your direct ordering site from Google and social profiles.
- Offer a first order incentive for direct customers.
- Collect SMS and email to drive repeat orders.
- Run weekly menu highlights to drive return visits.
Common questions
Should I keep my marketplace listings?
Yes, for discovery. But you should actively move repeat customers to direct ordering.
What incentive works best?
A small direct order discount or loyalty reward is usually enough to shift behavior.
How do I track direct order growth?
Monitor direct order volume, repeat rate, and average order value monthly.