Restaurant Marketing Automation on Autopilot.

DirectOrders includes email marketing (welcome sequences, order confirmations, re-engagement campaigns), SMS notifications (order updates, flash promotions), push notifications, abandoned cart recovery, birthday rewards, and loyalty programs. All automations are set once and run automatically.

When a customer adds items to their cart but does not complete checkout, DirectOrders automatically sends a reminder with a link to complete their order. This recovers 15 to 20 percent of otherwise lost orders. You can customize timing and messaging.

Yes. DirectOrders includes a built-in points-based loyalty program with VIP tiers (Bronze, Silver, Gold), birthday rewards, and referral bonuses. Customers earn points on every order that they can redeem for discounts. No additional software needed.

Yes. Unlike DoorDash and Uber Eats which keep customer data, DirectOrders gives you full ownership of customer emails, phone numbers, order history, and preferences. You can export your data anytime and use it for your own marketing.

Yes. DirectOrders lets you segment customers by order frequency, average spend, favorite items, last order date, location, and VIP tier. You can create campaigns targeting specific segments, such as sending a discount to customers who have not ordered in 30 days, or promoting a new menu item to customers who frequently order similar dishes.

DirectOrders does not cap your marketing messages. Send as many emails as you need. SMS messages are included in your plan with generous limits based on your customer base size. There are no per-message fees or overage charges for standard usage.

Yes. In addition to the pre-built automated campaigns, you can create custom one-time or recurring campaigns. Use the visual email builder to add your branding, images, and personalized content. You can schedule sends in advance or trigger them based on specific customer actions like placing a first order or reaching a loyalty milestone.

Marketing automations work across all order types: delivery, pickup, dine-in, and catering. The system tracks customer behavior across every channel so your re-engagement campaigns, loyalty points, and birthday rewards apply whether a customer orders for delivery or walks in for pickup.

Every order placed through DirectOrders captures the customer's email and phone number automatically. You start building your database from day one. Within a few weeks, you will have enough contacts to run meaningful campaigns. We also help you promote direct ordering in-store with QR codes and signage.

Yes. DirectOrders handles TCPA compliance for SMS, CAN-SPAM compliance for email, and provides tools for GDPR compliance if you serve customers in applicable regions. Customers can unsubscribe with one tap. All opt-in and opt-out preferences are managed automatically.