Cluster playbook
Restaurant Customer Data Ownership
Why owning customer data matters and how to use it to grow repeat orders.
Quick answer
Owning customer data means you can market directly to past customers instead of relying on marketplaces.
When you control customer data, you can build loyalty programs and increase repeat orders.
Key benefits
- Lower acquisition costs
- Better repeat order rate
- Personalized promotions
- Data portability
Step by step
- Capture customer email and SMS on checkout.
- Use automated campaigns for reorders.
- Segment customers by order history.
- Measure repeat rate and LTV monthly.
Common questions
Do marketplaces share customer data?
Most do not. They retain the relationship and limit access to customer details.
What data should I collect?
At minimum, name, email, phone, and order history with consent.
How can I use customer data responsibly?
Use permission based messaging and respect opt outs to maintain trust.