True Zero-Commission Restaurant Delivery
We deliver for you. No drivers needed, zero commission, your brand on every order. Like having a nationwide fleet on standby.
Start DeliveringHow does AI auto-dispatch decide which driver gets each delivery?
Quick Answer: For every order, DirectOrders pings Uber Direct, DoorDash Drive, and your in-house drivers in parallel. Seven signals decide who wins: distance to restaurant, accept-time history, surge pricing, driver rating, order value to delivery cost ratio, in-house driver availability, and customer cost vs speed preference. Then your in-house priority rules apply (for example, always try in-house first within 3 miles). The cheapest viable accept-time driver wins. Result: a typical $34.20 order delivers for $5 to $8 flat (20% to 30% savings vs marketplace fees), with zero commission to DirectOrders. The customer tracks the driver on a page hosted on YOUR domain, not a marketplace app.
AI picks the cheapest available driver. Customer tracks on YOUR brand.
Pings Uber Direct, DoorDash Drive, and your in-house drivers in parallel. The cheapest accept-time driver wins. Customer sees a tracking page on your domain, not a marketplace app.
Set once, applied to every order. Editable per zone, per time of day.
Parallel bid across every available network in real time. The cheapest accept-time driver wins.
- Parallel bid across Uber Direct, DoorDash Drive, in-house
- Distance, accept-time, surge price, driver rating weighted
- In-house priority rules per zone (e.g., always own driver under 3 miles)
- Refund-on-late automation, no operator action needed
- Branded customer tracking on your domain
Order #4527
Tracking
Picked up
Maya, Toyota Prius, plate 8K94
On the way
ETA 12 min
Delivered
Photo confirmed
AI auto-dispatch
1.2 secBusy
$5.99 / 22 min
$4.99 / 18 min
On YOUR brand
Tracking page lives on yourrestaurant.com/track/4527, not doordash.com
Customer never leaves your brandDelivered. Happy customer.
Phone, name, address, order history saved to Maria's customer profile. Win-back triggers automatically.
Every dispatch decision, traceable. Every fallback, automated.
The dispatch loop above is the surface. Here is everything underneath: networks, hybrid driver routing, refund mechanics, customer comms, and the limits we hand off to your team.
Three networks, one dispatch
Uber Direct and DoorDash Drive at flat merchant rates (typically $5 to $8 per delivery, no commission). Plus your own in-house drivers using the DirectOrders driver app. AI picks per order based on cost, ETA, and your priority rules.
Uber DirectFlat $5 to $8
100% national coverage
DoorDash DriveFlat $5 to $8
100% national coverage
Pay your own rate
Custom zones, custom rules
What the AI weighs in 1.2 seconds
Every dispatch evaluates 7 inputs in parallel before picking the winner. You can lock priority rules per zone, per time of day, per order value.
Use your drivers first, network as fallback
Operators with their own drivers set priority rules: own drivers within 3 miles, network outside. Or own drivers during lunch rush, network at off-peak. We never lock you out of your own delivery operation.
In-house priority
Your drivers first- · Within 3 miles
- · During 11 to 2 PM
- · Order value over $40
Network fallback
Uber + DoorDash- · Outside zone
- · Driver unavailable
- · Surge under $7
Tracking page on yourrestaurant.com, not doordash.com
Customer gets an SMS with a tracking link to a page hosted on YOUR domain. Live driver position, ETA updates by SMS, support button that calls YOU not the marketplace. Branding, fonts, colors all yours.
Marketplace tracking
THEMdoordash.com/track/x9h2
- · DoorDash logo, DoorDash colors
- · Generic support queue
- · Customer is theirs after
Your branded tracking
YOUyourrestaurant.com/track/4527
- · Your logo, your colors, your fonts
- · Support button calls you direct
- · Customer is yours forever
What happens when something goes wrong
Late delivery (over 15 minutes past quoted ETA) triggers an automatic partial refund per your rules. Driver no-show triggers re-dispatch within 30 seconds. Wrong delivery, customer escalation, weather delays all flow into one operator inbox.
Honesty: what AI does not handle
We do not pretend AI replaces operator judgment everywhere. Some decisions belong to your team. We surface them in your inbox, not auto-handle them.
Driver tips: routed to the driver who actually delivered
Marketplaces are notorious for skimming tips. On DirectOrders, the tip lands with the driver who showed up. Your in-house drivers get paid the way you set the rules.
In-house drivers
100% of the customer tip routes to the staff driver on the order. If your driver is also covering a delivery for another order on the same run, you can split the tip proportionally or by the rule you define. Tip totals appear on each driver's daily report.
Uber Direct or DoorDash Drive
Tips on third-party deliveries flow to the courier through the same network. You see the full tip total on the order, and the driver gets paid through their normal payout. No commission skim, no clawback.
Mixed-route splits
When a route mixes restaurant and third-party legs (rare, but happens for catering), you set the rule. Equal split by leg, weighted by mileage, or 100% to one party. The rule lives in your dispatch settings and applies automatically.
Coverage map, zones, and the range extender
Where you deliver, what you charge for each zone, and when the system can stretch your radius to capture orders you would otherwise lose.
Draw zones, set per-zone fees
Define your delivery area by radius (e.g., 5 miles from store) or by custom polygons on a map. Each zone has its own delivery fee, minimum order, and ETA. Customers outside your zones see a Pickup Only option, so you never silently lose the order.
Auto-throttle when the kitchen is slammed
During peak hours the dispatcher can shrink your delivery zones automatically. New far-zone orders flip to Pickup Only or get a longer ETA, so the kitchen never gets in the weeds and customers near you still see fast delivery.
Range extender for off-peak windows
When driver availability is high and your kitchen has capacity (typical mid-afternoon, late-evening), the dispatcher can temporarily expand your radius to capture orders from neighborhoods you do not normally serve. You set the maximum extended distance and the conditions that activate it. More revenue, no extra effort.
How dispatch fits with the rest of your platform
Every order, every channel, every dispatch decision lands on the same dashboard. Three building blocks make it work.
Online Ordering
Where every delivery starts. Checkout as smooth as DoorDash, address validation built in, no commission.
See ordering →Channels
Instagram, WhatsApp, voice, Google. Every conversation becomes a direct order with dispatch attached.
See channels →Voice AI
AI answers the phone, takes the order, hands it to dispatch. The whole loop, end to end, in one call.
See Voice AI →Built DirectOrders after a decade running operations and engineering for restaurant tech. Talks to operators every week.
What's included
Frequently Asked Questions
DirectOrders integrates with Uber Direct and DoorDash Drive at flat rates. You pay the actual delivery cost with no markup from us. You can also use your own drivers. Switch between options per order based on availability and cost.
Yes. DirectOrders supports your in-house drivers alongside third-party options. You can assign orders to your drivers or let AI automatically choose the best option based on distance, availability, and cost.
DirectOrders integrates with Uber Direct and DoorDash Drive for on-demand delivery. These services provide professional drivers at flat, transparent rates, typically $5 to $8 per delivery depending on distance.
Restaurants typically save 20% to 30% compared to marketplace delivery fees. Instead of paying 15% to 30% commission per order to DoorDash or Uber Eats, you pay only the flat delivery cost. Actual savings depend on your order volume and delivery distance.
DirectOrders dispatch checks all available networks simultaneously. It considers geo-location, real-time traffic, surge pricing from local events, your preferences (cost vs speed vs quality), customer preferences, and your profit margins. If Uber Direct has no drivers nearby, it instantly checks DoorDash Drive, and vice versa. If you have your own drivers, they are checked first based on your priority rules. AI picks the fastest, most cost-effective option in real time across all networks. You can set priority rules to control which service is tried first.
You decide. Most restaurants pass the delivery fee to customers at checkout, where the fee is transparently displayed based on distance. Some restaurants absorb part or all of the delivery cost as a promotion. You can set different rules for different order sizes, for example offering free delivery on orders over $40.
Yes. You can define your delivery radius by distance or by drawing custom zones on a map. You can also set different delivery fees for different zones. For example, free delivery within 3 miles and a small fee for 3 to 7 miles. Orders outside your delivery area are automatically set to pickup only.
Three reasons: (1) Lower prices. No service fees, no inflated menu prices. What they see is what they pay. (2) Better experience. Direct communication with your restaurant, not a call center. Faster issue resolution. (3) Rewards and loyalty. Customers who order direct earn points, get birthday rewards, and receive personalized offers they cannot get on DoorDash. On marketplace apps, they are anonymous.
You have full control with five options: customer pays the full fee, you absorb it entirely (free delivery), you subsidize part of it, rule-based automation (for example, free delivery on orders over $40 or for returning customers), or margin-based AI optimization where AI decides per order based on your profit thresholds. You can mix all five models and change them anytime from your dashboard.
Uber Direct and DoorDash Drive are white-label delivery APIs, separate from their consumer marketplace apps. These companies make money on per-delivery fees, not restaurant commissions. They want delivery volume from any source. DirectOrders sends them orders, their drivers earn money, restaurants keep their margins. It is a different business model than DoorDash the app. Everyone wins.
Yes. DirectOrders includes a delivery range extender. During off-peak hours when driver availability is high, the system can automatically expand your delivery radius to capture orders from areas you normally do not serve. You set the maximum extended range and the conditions under which it activates. More reach, more orders, no extra effort.
Every dispatch evaluates five inputs in parallel: pickup distance from each driver, current accept-time estimate, surge multiplier on each network, driver rating, and your in-house priority rule (for example, always try in-house first within 3 miles). The cheapest viable accept-time driver wins. You see the bid table in real time and can override per order or per zone.
Explore More Features
Website Builder
SEO-optimized, mobile-first restaurant websites with online ordering built in.
Online Ordering
Checkout as smooth as DoorDash, but you keep 100% of every order.
Voice AI
Phone orders handled by AI, plus Alexa, Siri, and Google Assistant ordering.
MultiChannels
Instagram, WhatsApp, voice, Google. Every conversation becomes a direct order.
Discovery
Rank on Google and get recommended by ChatGPT, Claude, and Perplexity.
Menu Brain
NLP-powered menu search, auto dietary tags, allergen detection, and nutrition labels.
Marketing
Email, SMS, push notifications, loyalty rewards, and abandoned cart recovery on autopilot.
Payouts
Your money, fast. No waiting weeks. Get paid when you earn.