Success Stories
Illustrative scenarios and (when available) verified customer outcomes from restaurants moving to direct ordering.
This section is reserved for verified customer case studies. We do not publish curated testimonials or invented metrics. Until we have signed permissions from real DirectOrders restaurants to publish their named outcomes, you will find illustrative scenarios elsewhere in the blog (clearly labeled as walkthroughs) rather than fabricated case studies here. When a real restaurant agrees to share their numbers, we publish the named restaurant, the verified before-and-after metrics, the timeline, and the honest tradeoffs. Until then, the calculators and walkthroughs in our growth and insights categories are the most accurate way to model what direct ordering can do for your specific restaurant.
What you will find in success stories
Verified customer outcomes
Named restaurants with documented before-and-after metrics, published only with the operator's written permission.
Commission savings
Exact dollar amounts a restaurant saved by switching from 15-30% marketplace commissions to flat-fee direct ordering.
Implementation timelines
How long it actually took, with the challenges along the way.
Operator perspectives
First-person accounts from restaurant owners about what worked and what was harder than expected.
Illustrative walkthroughs
While we build the case-study library, see modeled scenarios in the growth category, clearly labeled as illustrative.
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Expert tip
“We would rather publish zero case studies than a single fabricated one. Until a customer signs off on their named results, we point operators to our calculators so they can model the numbers on their own data.”
— Pankaj Avhad, Founder of DirectOrders
Frequently asked questions
Does DirectOrders publish real customer case studies?
Not yet. Verified customer case studies require written permission from the restaurant operator to publish their name, their numbers, and their timeline. We are building that library through our M1 customer cohort. Until those are published with named restaurants and verified metrics, this category is intentionally empty. For modeled scenarios labeled as illustrative walkthroughs, see the growth category. For your own savings estimate, use the commission calculator and break-even calculator at /tools.
How can I model results for my restaurant before any case studies are published?
Use the calculators at /tools/commission-calculator and /tools/break-even-calculator with your own order volume, average order value, and current marketplace commission rate. The output is a per-restaurant estimate based on your inputs, which is more accurate than any aggregated case-study number for your situation. The illustrative walkthrough at /blog/nonnas-table-walkthrough shows the typical 90-day rollout shape (QR codes, voice AI, reorder marketing) but the numbers are a modeled scenario, not a measured customer outcome.
What outcomes do DirectOrders restaurants typically expect to model?
The expected outcome ranges modeled in our calculators and walkthroughs are: a shift of 15-25% of order volume from marketplace to direct over 90 days, $3,000-$6,000 in monthly commission savings for a mid-volume independent restaurant, and a higher repeat-customer rate on the direct channel because the restaurant owns the customer data. These are modeled ranges, not measured customer averages. Your actual outcome depends on order volume, market, marketing effort, and execution.
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