Integration
Otter + DirectOrders
Otter is an order aggregation platform that connects multiple delivery apps into a single tablet and management interface. It is widely used by restaurants that receive orders from DoorDash, Uber Eats, Grubhub, and other marketplaces. By integrating DirectOrders with Otter, you can funnel your commission-free direct orders into the same unified workflow your staff already uses. Orders placed through your DirectOrders-powered website appear alongside marketplace orders on the Otter tablet, so your kitchen never has to check a separate device. This reduces missed orders, speeds up fulfillment, and lets you compare direct order performance against third-party channels in one place.
How Otter and DirectOrders work together
Step 1
Keep Otter for marketplace order aggregation
DoorDash, Uber Eats, and Grubhub orders continue flowing through your Otter tablet as usual.
Step 2
Add DirectOrders as your commission-free direct channel
Customers order through your branded DirectOrders website, and orders appear alongside marketplace orders on Otter.
Step 3
Compare direct vs. marketplace performance in one view
Track which channel drives more revenue and shift marketing spend toward the higher-margin direct orders.
Why Otter restaurants add DirectOrders
- Receive direct orders on the same Otter tablet your staff already uses
- Eliminate the need for a separate device or app for direct orders
- Compare direct order revenue against third-party marketplace channels
- Reduce missed orders by consolidating all channels into one stream
- Maintain existing Otter workflows for kitchen and fulfillment operations
What Otter does not do (and DirectOrders does)
Otter aggregates marketplace orders but does not reduce commissions
Otter consolidates orders from DoorDash, Uber Eats, and Grubhub into one tablet, but every order still carries 15 to 30 percent marketplace fees. DirectOrders adds a commission-free direct channel so you can shift volume away from marketplaces.
No branded customer-facing ordering experience
Otter is a back-of-house aggregation tool. It does not give your customers a branded ordering website. DirectOrders provides the customer-facing ordering experience that feeds into your Otter workflow.
No Voice AI for phone orders
Otter handles digital marketplace orders but does nothing for phone calls. DirectOrders adds Voice AI that answers your phone, takes orders conversationally, and routes them into the same kitchen workflow.
No customer database from marketplace orders
Marketplace orders through Otter do not share customer contact information with you. DirectOrders captures every email and phone number from direct orders, building a database you own for repeat business.
No marketing tools for customer retention
Otter focuses on order flow, not customer relationships. DirectOrders adds SMS marketing, email campaigns, and loyalty tools to turn first-time direct customers into regulars.
Marketplace dependency stays high without a direct channel
Otter makes marketplace orders easier to manage but does not reduce your dependence on them. DirectOrders gives you a direct channel that, over time, shifts revenue toward commission-free orders.
Common questions about Otter + DirectOrders
Do I need to remove my marketplace apps to use DirectOrders with Otter?
No. DirectOrders adds a new direct ordering channel alongside your existing marketplace connections. You can run both simultaneously.
How do direct orders appear on the Otter tablet?
Direct orders placed through your DirectOrders website are sent to Otter and appear in the same order queue as your DoorDash, Uber Eats, and other marketplace orders.
Will I save money by routing orders through DirectOrders instead of marketplaces?
Yes. Orders placed directly through your website carry no marketplace commissions, which typically range from 15% to 30% per order.
Can I use Otter for my own delivery drivers alongside DirectOrders?
Otter aggregates orders from multiple sources. DirectOrders handles delivery fulfillment through Uber Direct, DoorDash Drive, or your own drivers. The two systems complement each other: Otter manages order flow, DirectOrders manages the customer-facing ordering experience.
How long does it take to connect DirectOrders with Otter?
Setup is straightforward. Once your DirectOrders ordering page is live, the integration routes direct orders into your Otter tablet alongside marketplace orders. Most restaurants are fully connected within a day.
Ready to add direct ordering to your Otter setup?
Book a demo to see how DirectOrders works alongside Otter. We will walk you through setup, menu import, and go-live timeline.
Other POS integrations
DirectOrders works alongside all major restaurant POS systems.